OH Techwear represents a novel category in personal audio accessories, born from the vision of designer Shoupin Zhang. This design challenges the status quo by offering a product that is both a high-quality earphone and a fashion statement. The inspiration behind OH Techwear was to address the gap in the market for open-style earphones that also serve as a fashionable accessory. Zhang's design philosophy is to harmonize form and function, creating a product that meets the aesthetic and auditory needs of fashion-forward women.
The uniqueness of OH Techwear lies in its dual identity: it is as much a piece of jewelry as it is a pair of high-fidelity earphones. This blend has struck a chord in China, sparking the "E-Fashion Wear" trend. The product's design is a testament to its innovative spirit, featuring a 14.2-16.2mm diameter wool diaphragm speaker and the latest Bluetooth technology, all while maintaining the craftsmanship standards of high-end jewelry.
OH Techwear's technical prowess is matched by its user-friendly design. The earphones are easily connected to a phone via Bluetooth and offer a range of functionalities, including music playback, call handling, and voice assistant access. The touch controls and personalized app settings enhance the user experience, making it a seamless addition to one's daily life. The product's design was realized through a combination of advanced materials and technologies, ensuring both style and performance.
The design journey of OH Techwear began in Beijing in 2022 and reached completion in 2023. The product made its debut at the Chengdu offline experience store and has since been available on various online platforms. The design research underpinning OH Techwear focused on integrating fast fashion with sustainable technology, reducing the environmental impact by minimizing the need for multiple accessories.
OH Techwear has overcome significant challenges in carving out a new niche in the market. It competes with traditional headphones while also appealing to the fashion accessory sector. The design team's efforts have paid off, with the product gaining popularity in China and beyond, thanks to its innovative approach to "electronic wearable fashion." The design has been recognized with a Silver A' Design Award, highlighting its excellence in creativity and innovation in the field of audio and sound equipment design.
OH Techwear stands as a testament to the successful collaboration between Shoupin Zhang and Yuan Tian, blending science fiction aesthetics with traditional craftsmanship and modern technology. It is a design that not only meets the demands of the modern consumer but also sets a new standard for the integration of technology into the fabric of everyday fashion.
Project Designers: Of Hunger
Image Credits: #1 Photographer: Shoupin Zhang
#2 Photographer: Shoupin Zhang
#3 Photographer: Shoupin Zhang
#4 Photographer: CuiCui Studio
#5 Photographer: Shoupin Zhang
Project Team Members: Designer: Shoupin Zhang
Designer: Yuan Tian
Project Name: OH Techwear
Project Client: Of Hunger